
We started Hellnancys by asking one question:
Why is female pleasure still considered taboo?
As Asian women, we recognized that the conversation around female sexuality needs to evolve. Sexual wellbeing is a vital part of overall health and should never be confined to dark corners or dismissed as taboo.
We started Hellnancys to break the stigma around self-pleasure—to make it a little less intimidating and a lot more fun.
We decided to survey the women around us to hear their thoughts and experiences on their journey with sexual pleasure:
40%
Don't know where to begin regarding self-pleasure
98%
want to improve their experience with self pleasure
32%
are curious about sex toys
Our Mission:
Shattering Taboos, Celebrating Pleasure
The Hellnancys Collective
Hellnancys is the result of a passionate, dynamic group of women united by a shared mission: breaking taboos and embracing pleasure. Meet the incredible women behind Hellnancys:

Maaike Steinebach
Maaike, former CEO of Visa in Hong Kong & Macau, has joined the Hellnancys team to follow her passion for advancing female sexual health.

Sara Tang
Sara, a certified sex coach and founder of Sarasense in Hong Kong, is committed to guiding individuals on their journey toward deeper sexual pleasure and fulfillment.

Aryn Cristobal
Aryn, a passionate actress, singer, and pleasure advocate from the Philippines, uses her wide-reaching platform to raise awareness of Hellnancys’ mission.

Karis Cheng
Karis, the creative mastermind behind Hellnancys, has been part of the mission from day one—guiding everything from the initial concept to the successful launch of our first toy.

Kim Lau
Kim, a key member of Hellnancys’ creative team, crafts content that the entire Hellnancys squad can’t get enough of.

Nienke Helder
Nienke, Head of Research and Innovation at Hellnancys, is an award-winning designer specializing in sexual and reproductive health. She combines creativity and research expertise to drive Hellnancys’ mission forward.